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	<title>Impression Marketing &#124; Internet Marketing Consultants Richmond VA</title>
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	<link>http://www.impression-marketing.com</link>
	<description>Marketing Company in Richmond VA that focuses on internet marketing, healthcare marketing, non profit marketing in richmond va.</description>
	<lastBuildDate>Mon, 20 Feb 2012 22:43:55 +0000</lastBuildDate>
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		<title>Second Chance For Conversions With AdWords Feature</title>
		<link>http://www.impression-marketing.com/2012/02/20/second-chance-for-conversions-with-adwords-feature/</link>
		<comments>http://www.impression-marketing.com/2012/02/20/second-chance-for-conversions-with-adwords-feature/#comments</comments>
		<pubDate>Mon, 20 Feb 2012 17:10:25 +0000</pubDate>
		<dc:creator>joshua</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[Remarketing]]></category>

		<guid isPermaLink="false">http://www.impression-marketing.com/?p=2870</guid>
		<description><![CDATA[Get More From Your AdWords Campaigns Google has done it again, this time by simply adding a feature to one of their existing products. Called “Remarketing”, this  feature is aimed at improving the effectiveness of existing AdWords campaigns. It is explained in full in Google&#8217;s article on Remarketing. The best part of this new feature? Google [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Crowd-Sourcing Making Changes To Entertainment Industry</title>
		<link>http://www.impression-marketing.com/2012/02/12/crowd-sourcing-making-changes-to-entertainment-industry/</link>
		<comments>http://www.impression-marketing.com/2012/02/12/crowd-sourcing-making-changes-to-entertainment-industry/#comments</comments>
		<pubDate>Sun, 12 Feb 2012 23:38:42 +0000</pubDate>
		<dc:creator>joshua</dc:creator>
				<category><![CDATA[Internet Marketing Trends]]></category>
		<category><![CDATA[crowd-sourced]]></category>
		<category><![CDATA[crowd-sourcing]]></category>
		<category><![CDATA[funding]]></category>
		<category><![CDATA[fundraising]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://www.impression-marketing.com/?p=2857</guid>
		<description><![CDATA[How Independent Shop Solutions Could Impact Other Industries Crowd-Sourcing has become a popular buzzword in the last year or so. Given lift through social media, crowd-sourcing occurs when suppliers, manufacturers, or other producer-types get direct input or funding from potential consumers. Sometimes the creators ask for ideas for new products or services, sometimes they ask [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>It’s February. Perfect month to talk about Passion!</title>
		<link>http://www.impression-marketing.com/2012/02/09/its-february-perfect-month-to-talk-about-passion/</link>
		<comments>http://www.impression-marketing.com/2012/02/09/its-february-perfect-month-to-talk-about-passion/#comments</comments>
		<pubDate>Thu, 09 Feb 2012 15:55:41 +0000</pubDate>
		<dc:creator>annemoss</dc:creator>
				<category><![CDATA[Rants and Drivel]]></category>

		<guid isPermaLink="false">http://www.impression-marketing.com/?p=2852</guid>
		<description><![CDATA[What drives us? A passion for something always does. I feel lucky enough that I love what I do. It forces me to do the detail work, and maintenance part I may not always love. But in the end, it’s what makes a campaign a success so I am driven to meet this goal. All [...]]]></description>
		<wfw:commentRss>http://www.impression-marketing.com/2012/02/09/its-february-perfect-month-to-talk-about-passion/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Turning a marketing position into a message that sells</title>
		<link>http://www.impression-marketing.com/2012/02/08/turning-a-marketing-position-into-a-message-that-sells/</link>
		<comments>http://www.impression-marketing.com/2012/02/08/turning-a-marketing-position-into-a-message-that-sells/#comments</comments>
		<pubDate>Wed, 08 Feb 2012 13:53:48 +0000</pubDate>
		<dc:creator>annemoss</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.impression-marketing.com/?p=2833</guid>
		<description><![CDATA[At one time, an internet marketing company was the “add on” provider or vender. Now more than ever, customers are coming directly to internet marketing companies as their primary marketing advisor. Therefore today’s internet marketing consultant needs to offer relevant advice on a marketing position and message. Know your Target Market Your first step before [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Getting customer referrals from a business website</title>
		<link>http://www.impression-marketing.com/2012/02/05/getting-customer-referrals-from-a-business-website/</link>
		<comments>http://www.impression-marketing.com/2012/02/05/getting-customer-referrals-from-a-business-website/#comments</comments>
		<pubDate>Sun, 05 Feb 2012 22:44:10 +0000</pubDate>
		<dc:creator>annemoss</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.impression-marketing.com/?p=2826</guid>
		<description><![CDATA[A website is, first and foremost, a marketing tool. So how do you build it so a visitor becomes a customer? The website has to be the answer to whatever the visitor is seeking. The first thing you have to satisfy is the ‘What’s in it for me?” Satisfy that primary goal, and you are [...]]]></description>
		<wfw:commentRss>http://www.impression-marketing.com/2012/02/05/getting-customer-referrals-from-a-business-website/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Medical Marketing: You can use Google ads to meet practice goals</title>
		<link>http://www.impression-marketing.com/2012/01/31/medical-marketing-you-can-use-google-ads-to-meet-practice-goals/</link>
		<comments>http://www.impression-marketing.com/2012/01/31/medical-marketing-you-can-use-google-ads-to-meet-practice-goals/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 13:18:24 +0000</pubDate>
		<dc:creator>annemoss</dc:creator>
				<category><![CDATA[Healthcare Marketing]]></category>
		<category><![CDATA[healthcare marketing richmond va]]></category>
		<category><![CDATA[medical marketing richmond va]]></category>

		<guid isPermaLink="false">http://www.impression-marketing.com/?p=2814</guid>
		<description><![CDATA[At first you may think, &#8220;no way&#8221;! But pay per click ads or Google ads work for healthcare marketing. Not everything but you&#8217;d be surprised. The important thing is to have practice goals. What kind of cases do you want? Do you have a piece of diagnostic equipment that few know about? Are patients unaware [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Television And Retail Marketing Combine</title>
		<link>http://www.impression-marketing.com/2012/01/23/television-and-retail-marketing-combine/</link>
		<comments>http://www.impression-marketing.com/2012/01/23/television-and-retail-marketing-combine/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 15:47:17 +0000</pubDate>
		<dc:creator>joshua</dc:creator>
				<category><![CDATA[Internet Marketing Trends]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[internet marketing richmond va]]></category>
		<category><![CDATA[internet marketing trends]]></category>
		<category><![CDATA[retail marketing]]></category>
		<category><![CDATA[shopping and retail]]></category>
		<category><![CDATA[social shopping trends]]></category>

		<guid isPermaLink="false">http://www.impression-marketing.com/?p=2795</guid>
		<description><![CDATA[User-generated Web Content Changes the Face of At-home Shopping The integration of television and internet marketing has just become even more fluid. It started with TV ads directing viewers to their websites back in the 90&#8242;s. Later, television style ads were added to videos on the web. Then, social media brought marketing (or just coupon [...]]]></description>
		<wfw:commentRss>http://www.impression-marketing.com/2012/01/23/television-and-retail-marketing-combine/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Mobile Website for Impression Marketing</title>
		<link>http://www.impression-marketing.com/2012/01/19/mobile-website-design-richmond-va/</link>
		<comments>http://www.impression-marketing.com/2012/01/19/mobile-website-design-richmond-va/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 14:56:53 +0000</pubDate>
		<dc:creator>annemoss</dc:creator>
				<category><![CDATA[Internet Marketing Trends]]></category>
		<category><![CDATA[Latest News]]></category>
		<category><![CDATA[impression marketing mobile website]]></category>
		<category><![CDATA[marketing company mobile website]]></category>
		<category><![CDATA[mobile website design richmond va]]></category>
		<category><![CDATA[mobile websites richmond va]]></category>

		<guid isPermaLink="false">http://www.impression-marketing.com/?p=2775</guid>
		<description><![CDATA[Where are things going in the next 5 years? Mobile. We&#8217;ve been seeing the statistics go from some .05% to 16% and up on average in the last year. And now we are seeing jumps and leaps from month to month instead of steady incline. That means more people will need a mobile website. Our [...]]]></description>
		<wfw:commentRss>http://www.impression-marketing.com/2012/01/19/mobile-website-design-richmond-va/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How do you find a good website design and development company?</title>
		<link>http://www.impression-marketing.com/2012/01/16/how-do-you-find-a-good-website-design-and-development-company/</link>
		<comments>http://www.impression-marketing.com/2012/01/16/how-do-you-find-a-good-website-design-and-development-company/#comments</comments>
		<pubDate>Mon, 16 Jan 2012 14:26:53 +0000</pubDate>
		<dc:creator>annemoss</dc:creator>
				<category><![CDATA[Latest News]]></category>
		<category><![CDATA[impression marketing]]></category>
		<category><![CDATA[internet marketing richmond va]]></category>
		<category><![CDATA[website design firm]]></category>
		<category><![CDATA[website design richmond va]]></category>

		<guid isPermaLink="false">http://www.impression-marketing.com/?p=2763</guid>
		<description><![CDATA[Customer responsiveness is number one. Ever had a change for your website or an idea for social media and the company that did your website is difficult to contact and takes two weeks or more to make your changes? A stale, inactive website gets little attention. But an active website is key to getting search [...]]]></description>
		<wfw:commentRss>http://www.impression-marketing.com/2012/01/16/how-do-you-find-a-good-website-design-and-development-company/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>You will be dead by sundown. Love Mommy</title>
		<link>http://www.impression-marketing.com/2012/01/10/you-will-be-dead-by-sundown-love-mommy/</link>
		<comments>http://www.impression-marketing.com/2012/01/10/you-will-be-dead-by-sundown-love-mommy/#comments</comments>
		<pubDate>Tue, 10 Jan 2012 14:18:34 +0000</pubDate>
		<dc:creator>annemoss</dc:creator>
				<category><![CDATA[Rants and Drivel]]></category>
		<category><![CDATA[creative agency richmond va]]></category>

		<guid isPermaLink="false">http://www.impression-marketing.com/?p=2724</guid>
		<description><![CDATA[Many years ago when I was in college, I was a camp counselor during the summer&#8211; Camp Seafarer in Arapahoe, NC. I had Cabin One, the youngest campers. They were there for 4 weeks and ages were 7 and 8. For many of the kids, this was their first time away from home and they [...]]]></description>
		<wfw:commentRss>http://www.impression-marketing.com/2012/01/10/you-will-be-dead-by-sundown-love-mommy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Do Your Customers Think You&#8217;re Believable?</title>
		<link>http://www.impression-marketing.com/2012/01/06/do-your-customers-think-youre-believable/</link>
		<comments>http://www.impression-marketing.com/2012/01/06/do-your-customers-think-youre-believable/#comments</comments>
		<pubDate>Fri, 06 Jan 2012 14:30:21 +0000</pubDate>
		<dc:creator>molly</dc:creator>
				<category><![CDATA[Latest News]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[content farms]]></category>
		<category><![CDATA[link farms]]></category>
		<category><![CDATA[marketing firms richmond]]></category>
		<category><![CDATA[richmond va copywriters]]></category>
		<category><![CDATA[richmond va social media help]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.impression-marketing.com/?p=2698</guid>
		<description><![CDATA[The question of whether or not you are “real” may sound ridiculous to you, but when it comes to the internet, the answer may determine the nature of your relationship with customers, patients and clients. There are countless content and link farms out there that companies and businesses use in hopes of promoting their websites, [...]]]></description>
		<wfw:commentRss>http://www.impression-marketing.com/2012/01/06/do-your-customers-think-youre-believable/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Do Doctors Google for Patient Solutions?</title>
		<link>http://www.impression-marketing.com/2012/01/04/do-doctors-google-for-patient-solutions/</link>
		<comments>http://www.impression-marketing.com/2012/01/04/do-doctors-google-for-patient-solutions/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 13:05:08 +0000</pubDate>
		<dc:creator>annemoss</dc:creator>
				<category><![CDATA[Healthcare Marketing]]></category>
		<category><![CDATA[healthcare marketing consultants richmond va]]></category>
		<category><![CDATA[healthcare marketing richmond va]]></category>
		<category><![CDATA[physician marketing]]></category>

		<guid isPermaLink="false">http://www.impression-marketing.com/?p=2702</guid>
		<description><![CDATA[Physicians use many information sources to help them diagnose or treat their most difficult cases. It turns out many rely on Google to help them find those sources. A survey of more than 300 doctors by Wolters Kluwer Health, a provider of textbooks and point-of-care information tools, found that two-thirds of physicians use Internet search [...]]]></description>
		<wfw:commentRss>http://www.impression-marketing.com/2012/01/04/do-doctors-google-for-patient-solutions/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Heat Map Technology Shows Us Where Web Users are Looking</title>
		<link>http://www.impression-marketing.com/2012/01/02/new-heat-map-technology-shows-us-where-web-users-are-looking/</link>
		<comments>http://www.impression-marketing.com/2012/01/02/new-heat-map-technology-shows-us-where-web-users-are-looking/#comments</comments>
		<pubDate>Mon, 02 Jan 2012 14:21:17 +0000</pubDate>
		<dc:creator>molly</dc:creator>
				<category><![CDATA[Internet Marketing Trends]]></category>
		<category><![CDATA[Latest News]]></category>
		<category><![CDATA[above the fold content]]></category>
		<category><![CDATA[eyetrackstop]]></category>
		<category><![CDATA[facebook trends]]></category>
		<category><![CDATA[how people view websites]]></category>
		<category><![CDATA[linkedin trends]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.impression-marketing.com/?p=2555</guid>
		<description><![CDATA[Most of us wonder what kind of impression we make on those around us, which is just one of the many reasons we’re Facebook-aholics. With social media, we can shape the way we appear via the pictures we choose to share, the locations where we check in, and even the friends and pages with which [...]]]></description>
		<wfw:commentRss>http://www.impression-marketing.com/2012/01/02/new-heat-map-technology-shows-us-where-web-users-are-looking/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing Trends to Watch in 2012</title>
		<link>http://www.impression-marketing.com/2011/12/30/marketing-trends-to-watch-in-2012/</link>
		<comments>http://www.impression-marketing.com/2011/12/30/marketing-trends-to-watch-in-2012/#comments</comments>
		<pubDate>Fri, 30 Dec 2011 15:35:49 +0000</pubDate>
		<dc:creator>molly</dc:creator>
				<category><![CDATA[Latest News]]></category>
		<category><![CDATA[2012 marketing trends]]></category>
		<category><![CDATA[future of mobile marketing]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[reputation management]]></category>
		<category><![CDATA[social media in 2012]]></category>

		<guid isPermaLink="false">http://www.impression-marketing.com/?p=2549</guid>
		<description><![CDATA[For most of us, the New Year means more trips to the gym, fewer indulgent dinners and sweet treats, more time focusing on friends and family, and a myriad of other resolution related plans. For those who own businesses or work in the internet marketing industry, however, 2012 means that a new year of new [...]]]></description>
		<wfw:commentRss>http://www.impression-marketing.com/2011/12/30/marketing-trends-to-watch-in-2012/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Realistic Expectations for Social Media</title>
		<link>http://www.impression-marketing.com/2011/12/28/realistic-expectations-for-social-media/</link>
		<comments>http://www.impression-marketing.com/2011/12/28/realistic-expectations-for-social-media/#comments</comments>
		<pubDate>Wed, 28 Dec 2011 15:09:11 +0000</pubDate>
		<dc:creator>dorsey</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media analysis richmond va]]></category>
		<category><![CDATA[social media consultants richmond va]]></category>
		<category><![CDATA[social media guru richmond va]]></category>
		<category><![CDATA[social media richmond va]]></category>

		<guid isPermaLink="false">http://www.impression-marketing.com/?p=2669</guid>
		<description><![CDATA[Social media for business is a way to strengthen relationships with your customer/client/patient and it is an optimal tool for building your brand, improving customer service, increasing your website traffic and boosting your SEO. However, you need to set realistic goals and expectations. Social media will not fix internal problems. If your company processes is [...]]]></description>
		<wfw:commentRss>http://www.impression-marketing.com/2011/12/28/realistic-expectations-for-social-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Richmond Alarm On The Go</title>
		<link>http://www.impression-marketing.com/2011/12/22/richmond-alarm-on-the-go/</link>
		<comments>http://www.impression-marketing.com/2011/12/22/richmond-alarm-on-the-go/#comments</comments>
		<pubDate>Thu, 22 Dec 2011 15:00:56 +0000</pubDate>
		<dc:creator>joshua</dc:creator>
				<category><![CDATA[Clients]]></category>
		<category><![CDATA[Latest News]]></category>
		<category><![CDATA[accessing security system information from a droid]]></category>
		<category><![CDATA[accessing security system information from iphone]]></category>
		<category><![CDATA[mobile alarm system access]]></category>
		<category><![CDATA[mobile web site]]></category>
		<category><![CDATA[new richmond alarm mobile website]]></category>
		<category><![CDATA[remote alarm system access]]></category>
		<category><![CDATA[Richmond Alarm Mobile]]></category>
		<category><![CDATA[richmond alarm quick security system access]]></category>
		<category><![CDATA[richmond alarm services]]></category>

		<guid isPermaLink="false">http://www.impression-marketing.com/?p=2566</guid>
		<description><![CDATA[Thanks to smart phones and other web-capable portable devices, it&#8217;s becoming more and more important for businesses to have a dedicated mobile site. Recently, Impression Marketing helped local security systems provider, Richmond Alarm, successfully connect with their mobile customers. The inspiration behind the creation of a mobile site Creating a dedicated mobile site was a [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tips on what to avoid when creating a website</title>
		<link>http://www.impression-marketing.com/2011/12/14/tips-on-what-to-avoid-when-creating-a-website/</link>
		<comments>http://www.impression-marketing.com/2011/12/14/tips-on-what-to-avoid-when-creating-a-website/#comments</comments>
		<pubDate>Wed, 14 Dec 2011 13:26:43 +0000</pubDate>
		<dc:creator>annemoss</dc:creator>
				<category><![CDATA[Latest News]]></category>
		<category><![CDATA[internet marketing richmond va]]></category>
		<category><![CDATA[tips for creating a website]]></category>
		<category><![CDATA[website design mistakes]]></category>
		<category><![CDATA[website development richmond va]]></category>

		<guid isPermaLink="false">http://www.impression-marketing.com/?p=2532</guid>
		<description><![CDATA[Do not write “Welcome to my website” as the front page headline Do you seriously think that will say anything about your business other than the fact that you are woefully and pathetically un creative. That you have nothing more to say about what your business or product can do for the visitor? That is [...]]]></description>
		<wfw:commentRss>http://www.impression-marketing.com/2011/12/14/tips-on-what-to-avoid-when-creating-a-website/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Keep Track of Your Online Real Estate</title>
		<link>http://www.impression-marketing.com/2011/12/12/keep-track-of-your-online-real-estate/</link>
		<comments>http://www.impression-marketing.com/2011/12/12/keep-track-of-your-online-real-estate/#comments</comments>
		<pubDate>Mon, 12 Dec 2011 15:08:15 +0000</pubDate>
		<dc:creator>molly</dc:creator>
				<category><![CDATA[Latest News]]></category>
		<category><![CDATA[directory listing]]></category>
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		<guid isPermaLink="false">http://www.impression-marketing.com/?p=2487</guid>
		<description><![CDATA[Location! Location! Location! While we may be dealing with websites, marketing teams and businesses can learn a lot from this old real estate adage. After all, a website is virtual real estate, and the better the location, the better the chance you have of selling, seeing a return on investment, and getting the word out [...]]]></description>
		<wfw:commentRss>http://www.impression-marketing.com/2011/12/12/keep-track-of-your-online-real-estate/feed/</wfw:commentRss>
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		<title>The new SEO Strategy. It is not just about keywords any more.</title>
		<link>http://www.impression-marketing.com/2011/12/09/the-new-seo-strategy-it-is-not-just-about-keywords-any-more/</link>
		<comments>http://www.impression-marketing.com/2011/12/09/the-new-seo-strategy-it-is-not-just-about-keywords-any-more/#comments</comments>
		<pubDate>Fri, 09 Dec 2011 13:54:06 +0000</pubDate>
		<dc:creator>annemoss</dc:creator>
				<category><![CDATA[Internet Marketing Trends]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
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		<guid isPermaLink="false">http://www.impression-marketing.com/?p=2497</guid>
		<description><![CDATA[Don’t get me wrong. Keywords on the site and an optimized site is still important. And backlinks are important. But what’s becoming the most important is updated content which changes the SEO landscape from what it was just two years ago. Google has just recently ranked fresh content as one of the most important factors [...]]]></description>
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		<title>Impression Marketing&#8217;s December Newsletter</title>
		<link>http://www.impression-marketing.com/2011/12/08/impression-marketings-december-newsletter/</link>
		<comments>http://www.impression-marketing.com/2011/12/08/impression-marketings-december-newsletter/#comments</comments>
		<pubDate>Thu, 08 Dec 2011 15:16:18 +0000</pubDate>
		<dc:creator>molly</dc:creator>
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		<guid isPermaLink="false">http://www.impression-marketing.com/?p=2503</guid>
		<description><![CDATA[Have you seen our latest newsletter? We sent out our December edition yesterday. In this month&#8217;s e-mail, you&#8217;ll find tips about reputation management and an announcement about our newest clients. If you didn&#8217;t receive it, you can view it here, and you can sign up to subscribe in the right hand sidebar of our website.]]></description>
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