Get More From Your AdWords Campaigns Google has done it again, this time by simply adding a feature to one of their existing products. Called “Remarketing”, this feature is aimed at improving the effectiveness of existing AdWords campaigns. It is explained in full in Google’s article on Remarketing. The best part of this new feature? Google [...]
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Crowd-Sourcing Making Changes To Entertainment Industry
How Independent Shop Solutions Could Impact Other Industries Crowd-Sourcing has become a popular buzzword in the last year or so. Given lift through social media, crowd-sourcing occurs when suppliers, manufacturers, or other producer-types get direct input or funding from potential consumers. Sometimes the creators ask for ideas for new products or services, sometimes they ask [...]
How Independent Shop Solutions Could Impact Other Industries Crowd-Sourcing has become a popular buzzword in the last year or so. Given lift through social media, crowd-sourcing occurs when suppliers, manufacturers, or other producer-types get direct input or funding from potential consumers. Sometimes the creators ask for ideas for new products or services, sometimes they ask [...]
It’s February. Perfect month to talk about Passion!
What drives us? A passion for something always does. I feel lucky enough that I love what I do. It forces me to do the detail work, and maintenance part I may not always love. But in the end, it’s what makes a campaign a success so I am driven to meet this goal. All [...]
What drives us? A passion for something always does. I feel lucky enough that I love what I do. It forces me to do the detail work, and maintenance part I may not always love. But in the end, it’s what makes a campaign a success so I am driven to meet this goal. All [...]
Turning a marketing position into a message that sells
At one time, an internet marketing company was the “add on” provider or vender. Now more than ever, customers are coming directly to internet marketing companies as their primary marketing advisor. Therefore today’s internet marketing consultant needs to offer relevant advice on a marketing position and message. Know your Target Market Your first step before [...]
At one time, an internet marketing company was the “add on” provider or vender. Now more than ever, customers are coming directly to internet marketing companies as their primary marketing advisor. Therefore today’s internet marketing consultant needs to offer relevant advice on a marketing position and message. Know your Target Market Your first step before [...]
Getting customer referrals from a business website
A website is, first and foremost, a marketing tool. So how do you build it so a visitor becomes a customer? The website has to be the answer to whatever the visitor is seeking. The first thing you have to satisfy is the ‘What’s in it for me?” Satisfy that primary goal, and you are [...]
A website is, first and foremost, a marketing tool. So how do you build it so a visitor becomes a customer? The website has to be the answer to whatever the visitor is seeking. The first thing you have to satisfy is the ‘What’s in it for me?” Satisfy that primary goal, and you are [...]
Medical Marketing: You can use Google ads to meet practice goals
At first you may think, “no way”! But pay per click ads or Google ads work for healthcare marketing. Not everything but you’d be surprised. The important thing is to have practice goals. What kind of cases do you want? Do you have a piece of diagnostic equipment that few know about? Are patients unaware [...]
At first you may think, “no way”! But pay per click ads or Google ads work for healthcare marketing. Not everything but you’d be surprised. The important thing is to have practice goals. What kind of cases do you want? Do you have a piece of diagnostic equipment that few know about? Are patients unaware [...]
