User-generated Web Content Changes the Face of At-home Shopping
The integration of television and internet marketing has just become even more fluid. It started with TV ads directing viewers to their websites back in the 90′s. Later, television style ads were added to videos on the web.
Then, social media brought marketing (or just coupon services) to everyone with a web-enabled phone. But now it has happened. A useful and efficient means of marketing that ties in to viewers’ favorite shows and is less gaudy than your typical product placement.
Where to get a pea coat like Sherlock's?
I Want That. Where Do I Get It?
Have you ever seen an item or object on your favorite TV show and thought, “I love that! Where can I get it”? Now all of your problems are solved. Well, at least if the object of your desire has appeared in the BBC production of Sherlock , a modern re-imagining of the classic Sherlock Holmes mysteries.
Thanks to some devoted fans, a Tumblr has emerged where fan can write the owners of the micro-blog, asking for information regarding seemingly anything that can be seen on the show. From Sherlock’s peacoat to the tea set in his living room, if you want to know more about it, the team at Wear Sherlock will help you find it.
The Next Step
Wear Sherlock is not owned by the BBC. It’s purely a fan site, which makes it more impressive. The success this blog enjoys may lead the next step in retail marketing. We should expect successful, stylish shows to launch with a pre-planned website devoted to every item on set with links to their designers or manufacturer’s websites or e-stores.
Think it’s a long shot? Ebay, not Apple, already has an app for that. The next level of marketing is just around the corner and the line between TV, the internet, and the real world will become that much more clouded.
