We are bombarded by information, advertising and other stimuli competing for our attention all day, every day. The fight to stand out and grab your customer’s attention has never been more intense than it is right now. In fact, when customers arrive on your website you have less than 5 seconds [...]
Lots of traffic and social engagement mean a successful digital marketing presence, right? Not so fast! The bigger, more important question, is are you achieving your goal? What is the number one goal for your website and social presence? Is it to make a sale, get newsletter signups, or raise a[...]
The only constant is change…This is certainly true the digital marketing world.
QR codes are on the outs since smartphone keyboards have become easier to use. Technical SEO tricks are a thing of the past thanks to sophisticated Google algorithm updates, and pop up ads are now considered intrus[...]