If you're not using social media as a part of your business' marketing strategy, you're missing out. It's an inexpensive way to generate new leads and improve retention of current customers. But how do you make sense of all of the social networks out there? Where should you focus your efforts, [...]
Every smart marketer wants proof that their marketing efforts are working and resulting in conversions. Testing keywords, calls to action or editing content to maximize conversions isn't a new idea. But many marketers still assume they know what their target customer will respond to[...]
Number one thing people want to know. Number one search on Google. And ironically, the number one thing you don't want to talk about.
You don’t want to be judged on price alone. You want people to realize the value you offer first. That’s how we want to play the game. You want peop[...]